A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make approach. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on approach, says developing approach means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
00:00 Most strategic planning has nothing to do with approach.
01:00 So what is a approach?
02:08 Why do leaders so often focus on planning?
04:05 Let’s see a real-world example of approach beating planning.
06:33 How do I avoid the “planning trap”?
For more from Roger Martin on this topic, read, “A New Way to Think: Your Guide to Superior Management Effectiveness”: https://www.amazon.com/New-Way-Think-Management-Effectiveness-ebook/dp/B09KHKWB7B
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