Airbnb (ABNB) announced a new category of experiences called “Icons,” where customers can do anything from staying in the house from the Pixar film Up for a week to listening to unreleased Prince tracks in the Purple Rain home. Airbnb Chief enterprise Officer Dave Stevenson joins Yahoo financial’s Akiko Fujita to discuss the firm’s newest marketing plan.
Stevenson explains that following the success of the Barbie Dream House stay last year, Airbnb decided to further pursue unique stays and experiences across the globe. “We can do some unique things in communities all around the world when you travel… this is just one way that we can show how we are doing so much more than just stays on Airbnb,” he says.
As the busy summer travel season approaches, Stevenson has a positive outlook on how Airbnb’s “Icons” will drive expansion and engage customers in unforgettable ways.
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