Why is personal as well as family financial becoming more complex despite having so much information available as well as many tools and apps?

Personal as well as Family/Couple financial used to be tricky as financial or Money means different things to different people,families; how they earn, lifestyle, ambitions, goals etc.. matter a lot so more of Individual level.

Despite having so much information available as well as many tools to help with; instead of it becoming simple it seems like its becoming more complex as not only options of savings-investments but even ambition n goals are changing rapidly.

As an Expert; what are your Views on Complexity of it?

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