Major American brands like Apple, Nike, Starbucks and McDonald’s are rapidly losing sector share in China to new domestic rivals. Chinese tech firm Huawei, sportswear brand Anta, Luckin Coffee and fast-food restaurant Tastien are eating away at these American brands’ sector dominance.
WSJ’s Jonathan Cheng explores how Chinese brands are squeezing their U.S. rivals out.
Chapters:
0:00 Chinese restaurant Tastien
1:00 China’s importance to U.S. brands
2:54 Chinese nationalism
3:57 Rapid expansion
5:32 What’s next?
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